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© 2026 Contemporary Marketing Management
Weevo Società Benefit

PART II: From Market to People

Chapters in this part

Chapter 6. The Macro-Environment
Chapter 7. Industry, Competition, Ecosystems
Chapter 8. Marketing Information Systems and Research
Chapter 9. Data, Analytics, and Artificial Intelligence
Chapter 10. Metrics, Measurement, Accountability
Chapter 11. The Buyer’s Decision Process
Chapter 12. Psychological Foundations of Behaviour
Chapter 13. Social and Cultural Influences
Chapter 14. Organizations, Institutions, and Society as Counterparties

Chapters are published in the original Italian.

© 2026 Contemporary Marketing Management Journal — a publication by Weevo Benefit Corporation.

Licensed under CC BY-NC 4.0 (Attribution – Non Commercial) .

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