The Contemporary Marketing Management Journal

Generative Economy and the Limits of Regeneration

by CMMJ Editorial Staff — February 4, 2026

This essay explores why regenerative economy, though necessary, is no longer sufficient—and why the future belongs to a truly generative economy.

Are Generative AIs Useful for Corporate Sustainability?

by CMMJ Editorial Staff — January 15, 2026

Generative AI can support corporate sustainability by improving understanding, decision-making, and communication. Its real value depends on how responsibly it is governed.

AI Speaks Like Us, Yet Understands Nothing

by Prof. Gabriele Carboni — December 10, 2025

AI language is emptied out: it works because it loses meaning, not because it acquires it. To bridge the semantic gap, AI must cease to be what made it so powerful.

Who Is the Best Employer in the Skies? The AIs Disagree: Delta Leads, JetBlue Surprises

by Prof. Gabriele Carboni — November 28, 2025

Two parallel studies reveal diverging narratives: ChatGPT 5.1 and Google AI Mode describe airline workplaces in strikingly different ways

Human Intelligence and Artificial Patterns: Entering a New Hybrid World

by CMMJ Editorial Staff — November 19, 2025

The Think Road Forum 2025 in Tashkent illuminated a pivotal moment for Central Asia as it enters a new hybrid world shaped by human intelligence and artificial patterns.

Rethinking Sustainability in Developing Countries: From Energy Transition to Industrial and Cultural Transformation

by Prof. Gabriele Carboni — November 18, 2025

Never-Ending Learning: When Learning Becomes a Creative Act

by CMMJ Editorial Staff — November 17, 2025

The rise of artificial intelligence is not only transforming work, communication, and decision-making but is reshaping the most fundamental of human activities: learning. Conventional education models re giving way to a new epistemic paradigm defined...

The Art of Communicating Art

by Arvedo Arvedi — November 17, 2025

Through the lens of Arvedo Arvedi’s philosophy, art emerges as a catalyst for meaning-making, a narrative force that helps organizations express identity, cultivate emotion, and generate social impact. Communicating art becomes, ultimately, a way of...