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The Contemporary Marketing Management Journal

The New 6Ps by Philip Kotler: Why Purpose, People, and Planet Must Come First

by CMMJ Editorial Staff — November 11, 2025

Purpose, People, and Planet are the foundations of Enlightened Management. Without them, the other P...

Selling More by Selling Better: The Strategic Essence of Marketing Distinguo

by CMMJ Editorial Staff — November 11, 2025

In increasingly saturated markets, competition based solely on price has reached its limits. Marketi...

Marketing Distinguo redefines competition through differentiation

Generative Engine Optimization (GEO) marks a paradigm shift

The Age of Generative Discovery: Why Synthetic Visibility Defines the Future of Digital Presence

by CMMJ Editorial Staff — November 10, 2025

In the post-search era, artificial intelligence has reshaped how knowledge, brands, and organizations are discovered and represented online. Traditional SEO (Search Engine Optimization) focused on keywords and ranking algorithms. Today, Generative En...

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