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The Contemporary Marketing Management Journal

The Evolution of Acquisition: From Static Targets to Fluid Intent

by Prof. Gabriele Carboni — May 11, 2026

Personal data doesn't buy products. Today, it's not about "who" your customer is, but "why" they're...

Zero Friction: The New Frontier of Customer Acquisition in the AI Era

by CMMJ Editorial Staff — April 16, 2026

AI is rewriting the laws of B2B sales. It’s no longer about "doing more marketing"—it’s about achiev...

When Hard Skills Collapse: Human and Artificial Resources in the Age of AI

by CMMJ Editorial Staff — February 26, 2026

As generative AI automates coding and technical execution, markets reveal a deeper shift: the collapse of hard skills as ultimate value. In the age of intelligent automation, human resources regain centrality through critical thinking, judgment, and...

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Towards Agentic Advertising: The First Sign of a New Paradigm

by CMMJ Editorial Staff — February 24, 2026

Agentic advertising transforms digital marketing by integrating creativity and data from the very beginning. Through Amazon Ads’ Creative Agent, AI moves from execution to collaboration, reshaping the advertising supply chain and redefining strategic...

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Generative Economy and Contemporary Marketing

Generative Economy and the Limits of Regeneration

by CMMJ Editorial Staff — February 4, 2026

This essay explores why regenerative economy, though necessary, is no longer sufficient—and why the future belongs to a truly generative economy.

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Are Generative AIs Useful for Corporate Sustainability?

by CMMJ Editorial Staff — January 15, 2026

Generative AI can support corporate sustainability by improving understanding, decision-making, and communication. Its real value depends on how responsibly it is governed.

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AI uses words, but doesn't know what to do with them in the world

AI Speaks Like Us, Yet Understands Nothing

by Prof. Gabriele Carboni — December 10, 2025

AI language is emptied out: it works because it loses meaning, not because it acquires it. To bridge the semantic gap, AI must cease to be what made it so powerful.

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Who Is the Best Employer in the Skies? The AIs Disagree: Delta Leads, JetBlue Surprises

by Prof. Gabriele Carboni — November 28, 2025

Two parallel studies reveal diverging narratives: ChatGPT 5.1 and Google AI Mode describe airline workplaces in strikingly different ways

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A new hybrid world shaped by human intelligence and artificial patterns

Human Intelligence and Artificial Patterns: Entering a New Hybrid World

by CMMJ Editorial Staff — November 19, 2025

The Think Road Forum 2025 in Tashkent illuminated a pivotal moment for Central Asia as it enters a new hybrid world shaped by human intelligence and artificial patterns.

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A Generative Approach for Developing Countries

Rethinking Sustainability in Developing Countries: From Energy Transition to Industrial and Cultural Transformation

by Prof. Gabriele Carboni — November 18, 2025

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