by CMMJ Editorial Staff — November 15, 2025
This article examines the emerging paradigm in which AI transforms the dynamics of consumer choice....
by CMMJ Editorial Staff — November 13, 2025
In the evolution of marketing thought, few figures have had as profound and lasting an influence as...
by CMMJ Editorial Staff — November 11, 2025
Purpose, People, and Planet are the foundations of Enlightened Management. Without them, the other Ps of Kotler’s 6P model—Partners, Peace, and Prosperity—cannot exist. True marketing begins when humanity and sustainability lead strategy.
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by CMMJ Editorial Staff — November 11, 2025
In increasingly saturated markets, competition based solely on price has reached its limits. Marketing Distinguo—a framework developed by Professor Gabriele Carboni—proposes a strategic paradigm shift from price-based competition to differentiation r...
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by CMMJ Editorial Staff — November 10, 2025
In the post-search era, artificial intelligence has reshaped how knowledge, brands, and organizations are discovered and represented online. Traditional SEO (Search Engine Optimization) focused on keywords and ranking algorithms. Today, Generative En...
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by Il Giornale delle PMI — December 22, 2024
In this exclusive conversation, Philip Kotler and Gabriele Carboni discuss their co-authored book Enlightened Management, a groundbreaking framework for small and medium-sized enterprises.
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