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The Contemporary Marketing Management Journal

Selling More by Selling Better: The Strategic Essence of Marketing Distinguo

by CMMJ Editorial Staff — November 11, 2025

In increasingly saturated markets, competition based solely on price has reached its limits. Marketi...

The Age of Generative Discovery: Why Synthetic Visibility Defines the Future of Digital Presence

by CMMJ Editorial Staff — November 10, 2025

In the post-search era, artificial intelligence has reshaped how knowledge, brands, and organization...

Generative Engine Optimization (GEO) marks a paradigm shift

One of the biggest challenges is resistance to change

Interview with Philip Kotler and Gabriele Carboni about their new book “Enlightened Management”

by Il Giornale delle PMI — December 22, 2024

In this exclusive conversation, Philip Kotler and Gabriele Carboni discuss their co-authored book Enlightened Management, a groundbreaking framework for small and medium-sized enterprises.

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