Contemporary Marketing Management
- PART I: Reframing the Discipline: People × Purpose × Planet
- PART II: From Market to People
- PART III: Designing Strategy for Impact
- PART IV: Co-Creating Meaning and Shared Prosperity
- PART V: Cultivating Conversations and Collective Intelligence
- PART VI: Distribution, Presence, and Interaction
- PART VII: Enlightened Growth and Generative Futures
- PART VIII: The Generative Learning Lab
- APPENDIX