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© 2026 Contemporary Marketing Management
Weevo Società Benefit

PART IV: Co-Creating Meaning and Shared Prosperity

Chapters in this part

Chapter 22. The Marketing Mix as a Construct
Chapter 23. Product, Offering, Experience
Chapter 24. Innovation and New Product Development
Chapter 25. Brand: Identity, Reputation, Trust
Chapter 26. Services Marketing and Ethical Design
Chapter 27. Price and Value

Chapters are published in the original Italian.

© 2026 Contemporary Marketing Management Journal — a publication by Weevo Benefit Corporation.

Licensed under CC BY-NC 4.0 (Attribution – Non Commercial) .

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