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© 2026 Contemporary Marketing Management
Weevo Società Benefit

PART VI: Distribution, Presence, and Interaction

Chapters in this part

Chapter 33. Distribution and Marketing Channels
Chapter 34. Retail and the Physical Touchpoint
Chapter 35. Supply Chain and Marketing Logistics
Chapter 36. Platforms, E-commerce, Generative Marketplaces
Chapter 37. CRM, Relationship, Loyalty
Chapter 38. Emerging Technologies and Their Marketing Relevance
Chapter 39. Personal Data, Privacy, Regulation, Algorithmic Ethics

Chapters are published in the original Italian.

© 2026 Contemporary Marketing Management Journal — a publication by Weevo Benefit Corporation.

Licensed under CC BY-NC 4.0 (Attribution – Non Commercial) .

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