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© 2026 Contemporary Marketing Management
Weevo Società Benefit

PART V: Cultivating Conversations and Collective Intelligence

Chapters in this part

Chapter 28. Integrated Marketing Communication
Chapter 29. Communication and Sales Tools
Chapter 30. Foundations of Digital Marketing
Chapter 31. Content, Search, Conversation
Chapter 32. Marketing in the Age of Generative Engines

Chapters are published in the original Italian.

© 2026 Contemporary Marketing Management Journal — a publication by Weevo Benefit Corporation.

Licensed under CC BY-NC 4.0 (Attribution – Non Commercial) .

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