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© 2026 Contemporary Marketing Management
Weevo Società Benefit

PART VIII: Governing Value

Chapters in this part

Chapter 47. Organizing, Allocating, Controlling
Chapter 48. Marketing and Firm Value
Chapter 49. The Contemporary Marketing Management Framework
Chapter 50. Trajectories

Chapters are published in the original Italian.

© 2026 Contemporary Marketing Management Journal — a publication by Weevo Benefit Corporation.

Licensed under CC BY-NC 4.0 (Attribution – Non Commercial) .

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