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© 2026 Contemporary Marketing Management
Weevo Società Benefit

PART III: Designing Strategy for Impact

Chapters in this part

Chapter 15. Strategic Planning and the Marketing Plan
Chapter 16. Market Segmentation
Chapter 17. Targeting and Market Selection
Chapter 18. Positioning and Perceived Differentiation
Chapter 19. Competitive Advantage
Chapter 20. Competitive Dynamics and Market Roles
Chapter 21. Growth, Portfolio, Internationalization

Chapters are published in the original Italian.

© 2026 Contemporary Marketing Management Journal — a publication by Weevo Benefit Corporation.

Licensed under CC BY-NC 4.0 (Attribution – Non Commercial) .

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