Contemporary Marketing Management
Journal Articles
Towards Agentic Advertising: The First Sign of a New Paradigm
Agentic advertising transforms digital marketing by integrating creativity and data from the very beginning. Through Amazon Ads’ Creative Agent, AI moves from execution to collaboration, reshaping the advertising supply chain and redefining strategic positioning for brands and SMEs.
By CMMJ Editorial Staff — Feb 24, 2026
Are Generative AIs Useful for Corporate Sustainability?
Generative AI can support corporate sustainability by improving understanding, decision-making, and communication. Its real value depends on how responsibly it is governed.
By CMMJ Editorial Staff — Jan 15, 2026
The Age of Generative Discovery: Why Synthetic Visibility Defines the Future of Digital Presence
In the post-search era, artificial intelligence has reshaped how knowledge, brands, and organizations are discovered and represented online. Traditional SEO (Search Engine Optimization) focused on keywords and ranking algorithms. Today, Generative Engine Optimization (GEO) marks a paradigm shift.
By CMMJ Editorial Staff — Nov 10, 2025