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Contemporary Marketing Management

PART IX: The Generative Learning Lab

Journal Articles

Never-Ending Learning: When Learning Becomes a Creative Act

The rise of artificial intelligence is not only transforming work, communication, and decision-making but is reshaping the most fundamental of human activities: learning. Conventional education models re giving way to a new epistemic paradigm defined by personalization and co-creation with AI.

By CMMJ Editorial Staff — Nov 17, 2025