Contemporary Marketing Management
Journal Articles
The New 6Ps by Philip Kotler: Why Purpose, People, and Planet Must Come First
Purpose, People, and Planet are the foundations of Enlightened Management. Without them, the other Ps of Kotler’s 6P model—Partners, Peace, and Prosperity—cannot exist. True marketing begins when humanity and sustainability lead strategy.
By CMMJ Editorial Staff — Nov 11, 2025
Interview with Philip Kotler and Gabriele Carboni about their new book “Enlightened Management”
In this exclusive conversation, Philip Kotler and Gabriele Carboni discuss their co-authored book Enlightened Management, a groundbreaking framework for small and medium-sized enterprises.
By Il Giornale delle PMI — Dec 22, 2024