Contemporary Marketing Management
Journal Articles
Zero Friction: The New Frontier of Customer Acquisition in the AI Era
AI is rewriting the laws of B2B sales. It’s no longer about "doing more marketing"—it’s about achieving Zero Friction. Learn how to transform your business into the inevitable answer by eliminating delays and capturing buyer intent before your competitors do.
By CMMJ Editorial Staff — Apr 16, 2026
Selling More by Selling Better: The Strategic Essence of Marketing Distinguo
In increasingly saturated markets, competition based solely on price has reached its limits. Marketing Distinguo—a framework developed by Professor Gabriele Carboni—proposes a strategic paradigm shift from price-based competition to differentiation rooted in unique and sustainable value creation.
By CMMJ Editorial Staff — Nov 11, 2025