The concept of Generativity has its philosophical roots in Erik Erikson’s developmental psychology, where it denotes the human drive to contribute to the well-being of future generations. In economics and management, generativity has been reinterpreted through the lens of Civil Economy (Magatti, Zamagni, Bruni, Becchetti), Stakeholder Theory (Freeman, 1984), and Impact Marketing (Carboni & Kotler), describing organizations that produce value not only for themselves but also for society and the planet. Within Enlightened Management, generativity is understood as a core managerial virtue: the power to create systems, relationships, and innovations that are regenerative rather than extractive.

Generativity represents the transition from a logic of consumption and extraction to one of creation and regeneration.
A generative organization does not merely sustain itself; it amplifies life—creating knowledge, opportunities, and well-being that extend beyond its boundaries.

Its main dimensions include:

1. Creative value creation – generating innovation that benefits multiple stakeholders.

2. Ethical continuity – ensuring that growth today does not compromise future generations.

3. Relational expansion – fostering trust, collaboration, and reciprocal empowerment.

4. Regeneration of systems – restoring ecological, social, and human capital through responsible action.

5. Shared prosperity – producing value that multiplies rather than concentrates.

In Contemporary Marketing Management and Impact Marketing, generativity is the engine of the P³ equation (People × Purpose × Planet = Prosperity).

It describes how aligned purpose transforms relationships into a multiplier of impact—where every action creates new opportunities for others.

In Enlightened Management, it is the opposite of extraction: a generative manager leads by cultivating potential, enabling others to flourish, and transforming organizations into ecosystems of shared evolution.

A company that reinvests profits in educational programs for its community, develops circular economy models, or trains suppliers to adopt sustainable practices demonstrates generativity. These actions extend value creation outward, generating a positive ripple effect that transcends organizational boundaries.