<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-iii-from-market-to-people/when-hard-skills-collapse-human-and-artificial-resources-in-the-age-of-ai</loc>
      <lastmod>2026-02-26T14:05:54+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-iv-designing-strategy-for-impact/towards-agentic-advertising-the-first-sign-of-a-new-paradigm</loc>
      <lastmod>2026-02-24T07:04:00+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-v-co-creating-meaning/generative-economy-and-the-limits-of-regeneration</loc>
      <lastmod>2026-02-04T10:55:37+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-iv-designing-strategy-for-impact/are-generative-ais-useful-for-corporate-sustainability</loc>
      <lastmod>2026-01-15T11:47:15+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-ix-generative-learning-lab/ai-speaks-like-us-yet-understands-nothing</loc>
      <lastmod>2025-12-10T22:34:51+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-vii-distribution-presence/who-is-the-best-employer-in-the-skies-the-ais-disagree-delta-leads-jetblue-surprises</loc>
      <lastmod>2025-11-28T08:21:42+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-iii-from-market-to-people/human-intelligence-and-artificial-patterns-entering-a-new-hybrid-world</loc>
      <lastmod>2025-11-19T18:27:18+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-viii-enlightened-growth/rethinking-sustainability-in-developing-countries-from-energy-transition-to-industrial-and-cultural-transformation</loc>
      <lastmod>2025-11-18T13:32:20+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-vi-cultivating-conversations/the-art-of-communicating-art</loc>
      <lastmod>2025-11-17T09:25:35+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-ix-generative-learning-lab/never-ending-learning-when-learning-becomes-a-creative-act</loc>
      <lastmod>2025-11-17T09:11:20+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-vii-distribution-presence/ai-the-product-will-choose-the-customer</loc>
      <lastmod>2025-11-15T15:26:31+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-i-a-history-of-marketing/who-is-philip-kotlers-heir</loc>
      <lastmod>2025-11-14T18:12:14+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-ii-reframing-discipline/interview-with-philip-kotler-and-gabriele-carboni-about-their-new-book-enlightened-management</loc>
      <lastmod>2025-11-12T18:02:19+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-iv-designing-strategy-for-impact/the-age-of-generative-discovery-why-synthetic-visibility-defines-the-future-of-digital-presence</loc>
      <lastmod>2025-11-11T16:26:48+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-iv-designing-strategy-for-impact/selling-more-by-selling-better-the-strategic-essence-of-marketing-distinguo</loc>
      <lastmod>2025-11-11T16:25:16+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/journal/part-ii-reframing-discipline/the-new-6ps-by-philip-kotler-why-purpose-people-and-planet-must-come-first</loc>
      <lastmod>2025-11-11T16:26:14+00:00</lastmod>
      <changefreq>weekly</changefreq>
      <priority>0.8</priority>
    </url>
  
  
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/agile-methodology</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/artificial-intelligence</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/augmented-reality-ar</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/big-data</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/blockchain</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/brand-positioning</loc>
      <lastmod>2025-11-15T16:20:01+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/business-intelligence</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/circular-economy</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/civil-economy</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/common-good</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/contemporary-marketing-management</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/corporate-art</loc>
      <lastmod>2025-11-17T09:41:29+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/corporate-culture</loc>
      <lastmod>2025-11-17T09:41:29+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/corporate-social-responsibility</loc>
      <lastmod>2025-11-17T09:34:38+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/corporate-sustainability-reporting-directive-csrd</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/customer-relationship-management</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/data-driven-decision-making</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/differentiation-cycle</loc>
      <lastmod>2025-11-15T16:20:01+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/digital-marketing</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/digital-transformation</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/double-materiality</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/enlightened-management</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/enterprise-resource-planning</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/environmental-social-and-governance</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/european-sustainability-reporting-standards-esrs</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/extended-reality-xr</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/general-data-protection-regulation-gdpr</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/generative-artificial-intelligence</loc>
      <lastmod>2025-11-14T18:25:50+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/generative-engine-optimization</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/generativity</loc>
      <lastmod>2025-11-17T09:34:38+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/greenwashing</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/hidden-champion</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/horizontal-leadership</loc>
      <lastmod>2025-11-17T09:41:29+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/impact-marketing</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/impactholders</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/industry-40</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/innovation</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/internet-of-things</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/key-performance-indicators-kpis</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/machine-learning</loc>
      <lastmod>2025-11-14T18:25:50+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/marketing</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/marketing-distinguo</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/marketing-mix-product-price-place-promotion</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/materiality-assessment</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/metaverse</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/mixed-reality-mr</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/modern-marketing</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/never-ending-learning-nel</loc>
      <lastmod>2025-11-14T18:29:45+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/people-purpose-planet</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/predictive-analytics</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/quantum-computing</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/regenerative-marketing</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/return-on-investment-roi</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/scrum</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/shared-value</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/social-washing</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/stakeholder-engagement</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/stakeholder-theory</loc>
      <lastmod>2025-11-17T09:46:25+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/supply-chain-management-scm</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/sustainability</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/sustainability-tracking-and-evaluation-pathway-summary-steps</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/synthetic-visibility</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/unique-selling-proposition-usp</loc>
      <lastmod>2025-11-15T16:20:01+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/value-proposition</loc>
      <lastmod>2025-11-15T16:20:01+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/virtual-reality-vr</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
      <url>
      <loc>https://www.contemporary-marketing.org/glossary/web3</loc>
      <lastmod>2025-11-12T17:51:00+00:00</lastmod>
      <changefreq>monthly</changefreq>
      <priority>0.6</priority>
    </url>
  
</urlset>
